If you want to know of how to partially color a photo, you can check this Photoshop tutorial, from Envira Gallery Blog.
You just need to duplicate layers, adjust the saturation and color range on one of the layers where you want the object to be colored aside of the black and white color for the rest of the area in the photo.
Select-inverse the colored object and delete, so you will see the background layer in black and white (greyscale) mode.
The result of this effect can be playful and dramatic for the main colored object in a photo.
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