Video Branding with FlexClip

The growing number of businesses, products and services is unstop-able. How you market your business today is different than the old-school advertising. The challenge is how to personalize your business with strong branding presentation. How to get your potential customers and the loyal ones to engage more with your product with more entertaining visual media. We are familiar enough with graphic media which is rather static and presenting lesser of story to your product or service in one package. But how about video branding?

How can a brand spread its message on diverse platforms and talk to different audiences through unique content, while also clearly capturing the brand’s voice, look and feel? There's an interesting article written by Stanley Meytin for Forbes that explained how video brand identity can work as a blueprint for effective marketing.

There are many reasons why you should use video branding. Obviously, selling is about storytelling, and videos are a great way to share a story of your product or service. Video helps people get to know, like and trust you. Videos will always keep your audience interested and feel convenient, no matter your product or service.

But what if you don't know how to create a video? For that, there's a great web tool that you can try, and it's called FlexClip. FlexClip is a simple yet powerful video maker that creates marketing videos and family stories in minutes. Make a great video will not take too long in a simple interface, much simpler than any other video editor software :D.

First of all, you can create a project then pick one of many collection of video templates that will fit what you need. Add videos or photos from computer or stock libraries to the storyboard. FlexClip has extensive media library where you can search great numbers of high-resolution photos, and royalty-free videos and audios to create a highly original video. You can also upload your own music file and voiceover.



Then customize your storyboard by adding text template with various style options of animation provided in the editor. Basic and Plus subscription can add watermark in each storyboard.

What I love about FlexClip is that you can apply the same color scheme for texts or design elements to all of your storyboard to consistently fit to your logo or brand identity. 

Preview your video and if you're happy with how it goes, you can download the video (in .mp4 file format) in different Video Quality. Free plan can download the 480p quality, 720p for Basic and 1080p for Plus subscriptions. 

As a video editor, FlexClip is equipped with quick video cutter & trimmer, and simple audio editor. The limit is your creativity as you can produce a movie for business, festivals, special events, and social media platforms with great efficiency. It can also work as a slideshow maker. Fantastic produced slideshow by FlexClip will make easier to grab the attention of your audience, making teaching more active and effective. More importantly, it can help to promote your business, to grow brand awareness or advertise your products to boost sales.

Try FlexClip for free and experience how easy and exciting it is to create your own video :D

Today FlexClip share with you 2 exclusive GIVEAWAY Plus accounts and we will have a small contest as follows:

1. Make a video on FlexClip with your new account.
2. Send it to our email: graphicidentity.blog [@] gmail.com or share it by YouTube link. 
3. Best two videos of the giveaway contest participants will be featured in the next post and the creator will get Plus accounts. 

Don't forget to join the regular Weekend Poll on Twitter :D

Weekend Poll topic: #video #videobranding #videobrand #videomarketing #videoads #marketing 📹 🗳️ 😎 👍

Do you use video to promote your brand, products or services?

— Audee (@GraphicIdentity) September 29, 2019

How Do You Subscribe to Blogs?

These days online content is widely accessible for us in the form of infography, forum website, Facebook story, Tweets, blogs and many more as the gadget technology innovation becomes diverse and growing in types. Reading is easier to do while travelling as you can access online content anytime with your phone. But today we will focus more on Blogs. In an article which is written by WP Beginner, it explained the different between a blog and a website:

A blog is a type of website where the content is presented in reverse chronological order (newer content appear first). Blog content is often referred to as entries or “blog posts”.

So it is understood that blogs will likely have regular updates and informative in nature. People with different interests will chose to read blog topic that would fit their interest or preferences. Why people read blogs? to answer that question, Neil Patel wrote a great post article about 'Why People Read Content Online'. You may want to subscribe to a blog because you need to follow new information or keeping yourself updated with news. You also want to improve your skill or following tutorials which have been posted regularly by your favorite blog. You may just read a blog, because reading simply will make you feel good :D             

From this point, I assume that some of you read or follow several blogs from time to time. You either subscribe to a blog by RSS Feed, subscribe by email or just bookmark a blog URL to read its latest posts later on. Our weekend poll will have a question: "How Do You Subscribe to Blogs?".

Each option of subscription will have have advantage and weakness which is depending on your reading style and need. I'd like to know your reasons of what you will vote. You probably want to share your favorite feed reader platform too, so feel free to leave comment either on the Twitter poll post or just comment here! :)

 Happy weekend everyone!

Weekend Poll topic: #RSS #blogging #subscribe #newsletter 🗳️ 😎 👍

How Do You Subscribe to Blogs?

— Audee (@GraphicIdentity) September 22, 2019

The Right Team to Build Your Brand Identity Concept Idea

The same question always there when building your Brand Identity. Why Brand Identity is so important for your company or business?
A good brand is the most valuable assets a company owns, to get public recognition of a product or service. Devoted costumers or prospect costumers would prefer to buy products or services from a familiar brand.
The next question will be: How to compete with big brands that are already there for long time with their devoted costumers?
You need to find ways to differentiate–with a solid brand building process of your own. This good article by FreshSparks. will give you some tips of how to get a successful brand building process and you can also download step-by-step PDF workbook with tips, templates and guidance to start building a brand for your business from their page.

Icons made by Nikita Golubev from www.flaticon.com

Another following question will be: Who is the right person or team to develop or build your brand identity idea or concept?
This question will be related with the level of your business. When you start a new small business, with limited budget you have to be creative to compete with larger company. MarketingDonut published great article tips to build a brand for your small business that you can check.


So basically there are options for you to decide of who would design your Brand Identity.

Design your Brand Identity by yourself
This option is worth to consider if you just start a small business with limited budget for marketing and advertising. No need to worry even you're not an expert because you can learn how to design a logo that fits your product or service from online resources such as CreativeMarket Blog tutorial to design a logo or to study to understand the aspects needed to create brand identity from Format magazine.

Hire a logo or Brand Identity designer
Hiring an expert can be a better solution if you want a more profesional look for your logo design.
But if yo have no experience to work with a logo designer, you can read this interesting article from Penji that shares tips of hiring a profesional to get your logo perfectly done for your business, hence you would have more idea about it and what to consider before you hire someone.

Getting your instant logo from Brand Marketplace
This option could be effective if you want many alternative of logos and business name for your company. So Branding actually has several components and a few of them are the logo design plus the unique and memorable company name. Brand Marketplace will provide you many alternatives of brand stocks to choose with. But first you'd probably need to understand how to pick a great brand name that will stick to your customers mind and this article from Rebrandly will help you to name your Brand.
You can also check some of Brand Marketplaces such as: BrandCrowd, BrandBucket and Namerific to get instant logo and domain name designed by business type categorizes.

Feel free to join the weekend poll related to this article after you read this article, and include your preference in comment :D

Weekend Poll topic: #brandidentity #logo #LogoDesign #branding #brands 🗳️ 😎 👍

Who would be the right team to build your brand identity?

— Audee (@GraphicIdentity) September 15, 2019

Dark theme enabled and reason of why

Each weekend I will post weekend poll either from my Twitter or other poll services. I hope there will be some active social media interactivity where we can learn better about today's trends, brainstorm new ideas and improve our knowledge. Feel free to participate and leave comment when you like :)

Fun weekend quick poll #UI #ux topic:
Dark theme enabled and reason of why 😎

— Audee (@GraphicIdentity) September 6, 2019

Certified by Creative Market

In March of 2019 the Creative Market Certified beta was opened up to any and all shop owners who were interested in joining.

This new program is to help their sellers to level up the quality of their work and help buyers easily find the best products from shops. Creative Market is launching a beta test of Certified by Creative Market for exceptional design products.

UPDATE:

On March 9th, Creative Market removed the Certified Program from Creative Market completely.

Creative Market newsletter announcement:

Our recent tests showed that Certified was effective in driving more views and sales for products in the marketplace, but overall those benefits did not outweigh the downsides of the program. We appreciate those of you that have shared your feedback on the program - it was helpful for us to hear your perspectives as we came to this conclusion.

As a result of this change, starting today, we will no longer be accepting or reviewing submissions to the Certified program. Some buyers will continue to see the Certified badges over the next few weeks, as we phase the program out completely by March 9th.

Go to Certified For Shop Owners forum for more details.

Top 10 Font Combinations for 2019

As a designer, we know that selecting the correct font will completely change the appearance of your brand. Some fonts will make your business seem old while others will be modern. Majority of large brands will change their logo, or font style to keep them looking fresh and up to date with the latest trends.

It can seem like a daunting task, to find that perfect font combination for your project, however, there are many useful tools available that will offer font suggestions for you.

One such helpful tool was recently created by Bold Web Design, an Adelaide, South Australia based company, who understand the importance of selecting the correct fonts for your business.

Based on this new tool, we have compiled a list of the top 10 font combinations for 2019.

All of these fonts can be downloaded for free from Google Fonts.

1.   Playfair Display with Source Sans Pro

2.   Merriweather with Oswald

3.   Montserrat with Merriweather

4.   Raleway with Lato

5.   Elsie with Roboto

6.   Dancing Script with Josefin Sans

7.   Abril Fatface with Roboto

8.   Corben with Nobile

9.   Spirax with Open Sans

10.   Wendy One with Lato

1. Playfair Display with Source Sans Pro

We simply love this style of font, with its traditional elements is very elegant and perfect for a modern business. It was designed by Clau Eggers Sorense, and gives a feeling of beauty and simplicity. It is a serif font style and is best paired with a sans-serif font like Source Sans Pro. We always recommend that you pair a serif with a sans-serif, this creates contrast and a unique difference between the header font and the sub font.

2. Merriweather with Oswald

The versatility of Merriweather, makes it one of the top fonts for 2019. With its gentle serif, and easy to read design. It should be paired with a font style that has straight thin lines, like Oswald.

3. Montserrat with Merriweather

A modern, stylish font, Montserrat is a style you’d expect to see in a big brand. It’s easy to read and can be adjusted both font weight and height. It can be paired with a more detailed font like Merriweather.

4. Raleway with Lato

This font makes you think of a modern, streamlined style. It has class and elegance all in one package, and is a very soft font style. Perfectly paired with Lato, a thin and lighter weight font, you are sure to create a buzz with this font combination.

5. Elsie with Roboto

A beautiful font, with very gentle subtle swirls and interesting serifs. It’s the type of font you would expect to see on a woman’s perfume brand. Such an elegant font, should be paired with a sans-serif font, like Roboto, because it will not detract from the seed font.

6. Dancing Script with Josefin Sans

An adorable script font that flows with every letter written on the page. These types of fonts are becoming very popular, as they are stylish and elegant. When using a script font, it’s best to pair with a simple font style like Josefin Sans, with it’s very straight lines.

7. Abril Fatface with Roboto

A very happy font style, that really jumps out of the page. Its bold, ambitious, and gives a feeling of confidence. It’s the kind of style you expect to see from a big brand. It needs to be paired with a simple font like Roboto.

8. Corben with Nobile

With its unique rounded serif, this font creates such interest. It can be used in a variety of different font weights, which makes it versatile for many different design options. It should be paired with a lighter weight sans-serif font like Nobile.

9. Spirax with Open Sans

A soft, gentle font, that portrays a level of mystery with it’s flowing letters. It was designed by Branda Gallo, based on the geometry concept of a spirax, which is a line that starts at a centre point and gradually moves away and around that point. Due to this font being so unique, it should be paired with a very simple font like Open Sans as it will not detract your eye away from the seed font.

10. Wendy One with Lato

A wow style font, that’s bold and eye catching, who could walk past this! The unique flow of the letters make it a very interesting font style. It should be paired with a light font like Lato.

Author Bio

Written By

Debbie Morgan

Debbie Morgan, a creative UI Designer from Bold Web Design, loves everything to do with fonts, she finds them fun and interesting. She loves outreaching to fellow designers and creating awesome content for other designers to use.